EN

Product

What AERA does today and what is coming later.

AERA connects to your CRM, counts the key numbers and sends you a daily summary and alerts about important changes in Telegram. You can check any number: its source, period and calculation are shown.

Check my CRM for freeSee what is available
Diagram: how the product works
  1. 01
    Source

    AERA receives facts from a connected business system.

  2. 02
    Calculation

    Metrics are recalculated by explicit rules.

  3. 03
    Signal

    A meaningful change becomes a short, understandable signal.

Available now

What already works today.

All of this is in the current version of AERA. Connect your CRM and start using it.

Metrics

What AERA counts

Available

Revenue, deals, leads, conversion, average order value, repeat customers and data quality. Any period can be compared with the previous one and broken down by segment and channel.

Alerts and Telegram

Summary and alerts in Telegram

Available

The bot sends a daily summary at the time you choose and messages you right away about critical changes. You can ask it a simple question about your numbers, like “how many deals this month”. The Mini App inside Telegram shows an overview of your metrics, changes, connections and alert settings. There is also a Windows app.

Data

Sources and data quality

Available

AERA shows the state of every connection and spots problems: a source stopped updating, fields are empty, there are duplicates. Metrics affected by a problem are marked.

Checks

Where a number came from

Available

Metrics and alerts show their data source, period and calculation.

Ask AERA

Chat with your data in the app

Available

Ask in your own words, for example “why did revenue change”. AERA answers from your data and shows which metrics the answer is built on. Simple questions also work in the Telegram bot.

Reports

Scheduled reports

Available

Save the view you need and choose how often to receive it: daily, weekly or monthly, at your time and time zone. Reports can arrive in Telegram, MAX or at your verified email address, with the source of every number.

Calls

Call analysis

Available

Connect MANGO OFFICE for automatic recording import or upload a recording manually: AERA transcribes the call on servers in Russia and extracts the outcome, lead class, objections, next step and risks.

MAX

Reports and alerts in MAX

Available

Connect MAX to receive scheduled reports from saved views and enabled AERA alerts. Delivery uses a durable queue with duplicate protection.

How it works

From connecting your CRM to a summary in Telegram.

01Connect

Connect your CRM.

amoCRM connects Native OAuth with Allow when the system serves the app. Other systems use a REST API, a webhook or AERA Tracking.

02Count

AERA counts the numbers.

Revenue, deals, leads, conversion, average order value and repeat customers are counted by the same rules for every source.

03Compare

AERA notices changes.

Each period is compared with the previous one. Noticeable changes and data problems become alerts.

04Telegram

You get a summary.

The daily summary arrives at the time you choose. The bot messages you right away about a critical change.

05Check

Check any number.

Open a metric and see which source, which period and how it was calculated.

In development and planned

What is coming later.

These features are not ready yet. We say honestly what already partly works and what is only planned.

Root causes

Breaking a change down by factor

In development

You can already see which segment or channel changed the most. A detailed look into causes is only partly ready.

How AERA works

Why you can trust AERA’s numbers.

Several systems, one picture

AERA brings several CRMs, payments and ads into the same metrics. Every number shows which system it came from.

One set of counting rules

Revenue is counted the same way in the summary, the bot and the app. AERA calculates numbers with formulas — the AI does not make them up.

You can see where a number comes from

Every metric has a data source, a period and a calculation. You can open them and check for yourself.

A contribution is not called a cause

AERA shows which segment contributed most to a change. It is a hint about where to look. If there is too little data, AERA says so.

Product

See your own numbers in AERA.

Connect your CRM and see what AERA sees in your data.

Check my CRM for freeHow AERA works
Need help connecting? Contact support.