Your CRM’s own funnel
Stages come from your CRM, not from a template.
For sales managers
See at which stage and in which channel sales dropped.
AERA shows how deals, conversion, average deal size and the number of new customers changed — and which channel or segment contributed most to the change.
The problem
Sales drop for different reasons: fewer leads, lower conversion, smaller deals. One overall chart will not show which, and digging through exports by hand takes days.
Everyday situations
When AERA helps.
Conversion fell
You can see at which funnel stage and in which deal segment the change is bigger.
Average deal size changed
AERA separates a change in average deal size from a change in the number of deals.
Fewer new customers
New and repeat customers are counted separately, and each group’s contribution to revenue is shown.
Questions
Questions AERA answers.
- At which stage did conversion fall?
- Which channel dropped the most?
- Did the average deal size change?
- How many deals did we close this month?
What you get
You make the decision. AERA gives you the numbers for it.
Breakdown by channel and segment
From the overall number you can drill down to channels, customer groups and other cuts available in your data.
Honest about causes
The biggest contribution is shown as a contribution. AERA does not present it as a proven cause.
Checks
What you can see for every number.
RevenueStage conversionNew customersAverage deal size
For sales managers
Try it on your own CRM.
Connect your CRM and see what AERA sees in your data.
Need help connecting? Contact support.